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""A really thorough understanding of how LinkedIn can best work for you and your business" Julie Hamilton Corporate Relations"

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The LinkedIn Training Course for Business

Advanced strategies for growing your business network

Course summary:

Linkedin is the world’s largest B2B Network with 330 million registered users globally and 17 million active members in the UK. The Linkedin Training Course for Business will teach you how linkedin can support you work performance, expand your business network, improve your customer engagement and impact the efficiency of your recruitment process.

Available training dates

Additional information

David Reilly

Has 14 years digital marketing experience including SEO public and private training for Econsultancy (2008-2010) and creating bespoke digital marketing and Social Media workshops for blue chip clients including London & Partners Time Warner, Aviva, SimplyHealth and Towergate Insurance.

He founded and launched Barracuda Digital in 2006, a digital agency  advising blue chips clients on SEO, paid media, social media strategy, content marketing, display advertising, reporting and tracking.

His interests include new digital technologies, elearning and how digital technology can deliver efficiencies for health care provision.


This 1 day training course will include the following modules:

  • Introduction to linkedin
    Why it matters
    UK and worldwide engagement data
    Privacy settings and tabs explained
    Paid accounts explained
    Demographic profile and data of active users
    Integrating linkedin across other Social Media assets
  • Creating a compelling profile
    The Importance of a professional image
    Crafting an effective career summary and history
    The importance of endorsements and recommendations
    Joining groups and starting your own group
    Maximising SEO and Social amplification
    Setting up a company profile
  • Building your network
    Etiquete and communication
    Engaging strategies for building relevant connections
    Content marketing formats for developing new connections
    Advertising options on linkedin
  • Advanced features
    Advanced people searching
    Thirds party apps, scheduling tools and plugins

Day 1

10.00 : An introduction to Linkedin and how it used
11.00 : Linkedin fundamentals for building a compelling profile
11.45 : Privacy setting and differing account levels explained
12.30 : Growing your business network
14.00 : Advanced features: third party platforms, widgets and API
15.00 : Tracking linkedin performance
16:00 : Future and Summary


All attendees will receive a digital copy of course materials and up to four weeks post course support online

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