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LinkedIn Training Course for HR Professionals and Recruiters

Course summary:

This Linkedin Training  Course teaches you the fundamentals of managing a company linkedin profile combined with proven techniques for executing a successful recruitment strategy and attracting the best quality candidates.  This includes the following modules:

Available training dates

Additional information

David Reilly

Has 14 years digital marketing experience including SEO public and private training for Econsultancy (2008-2010) and creating bespoke digital marketing and Social Media workshops for blue chip clients including London & Partners Time Warner, Aviva, SimplyHealth and Towergate Insurance.

He founded and launched Barracuda Digital in 2006, a digital agency  advising blue chips clients on SEO, paid media, social media strategy, content marketing, display advertising, reporting and tracking.

His interests include new digital technologies, elearning and how digital technology can deliver efficiencies for health care provision.


This includes the following modules:

  • Introduction to linkedin– Why it matters
    UK and worldwide engagement data
    Privacy settings
    Linkedin recruiter explained
    Demographic profile and data of active users
    Integrating linkedin across other Social Media assets
  • Creating a compelling Company profile
    The Importance of a professional image
    Crafting an effective company profile
    Using endorsements and recommendations
    Joining groups and starting your own group
    Maximising SEO and Social amplification
  • Building your candidate network
    Etiquete and communication
    Engaging strategies for building relevant connections
    Content marketing formats for developing new connections
    Advertising options on linkedin
  • Advanced features
    Advanced people searching
    Thirds party apps, scheduling tools and plugins

10.00 : An introduction to Linkedin recruitment options
11.00 : Linkedin fundamentals for building a compelling company profile
11.45 : Privacy setting and differing account levels explained
12.30 : Growing your candidate network
14.00 : Advanced features: third party platforms, widgets and API
15.00 : Tracking linkedin performance
16:00 : Future and Summary

All attendees will receive a digital copy of course materials and up to four weeks post course support online

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